Futurebuild fair in London was successful as the main question we heard was: "Where can we buy your insulation?"

The architects and builders we talked to showed a robust market readiness and interest in the UK.

• We learned that there's a large movement in the retrofit area – renovation is a key topic in UK
• 45% of UK-s building stock is listed under protection and breathable materials are a must have
• wood-fibre insulation is well known material in the UK
• people are ready and interested to use the mycelium insulation!
• got to be back next year!